Q36.5 opened its’ first Concept Shop in shop within the Lerch Cycle Sport store in Gattikon Switzerland. Here shoppers can discover the entire Q36.5 Collection and get expert advice from the experienced shop team led by owner Guido Schwendman
Sabrina Emmasi, Q36.5’s General Manager, talks about the origin of the collaboration with Lerch Cycle Sport and the overall idea of the Concept Shop in shop.
“During a meeting with Guido Schwendman, who himself is not only a businessman but a passionate cyclist, we began to discuss a project to create a space where he could introduce and display the entire Q36.5 Collection. We decided on a Concept Shop in shop where the essentiality, innovativeness, design and elegance of our product can be experienced by the customer. With the complete product line available, customers can focus on choosing the garments that work best for them during their special moments on their bikes.”
GUIDO SCHWENDMAN TELLS US
“When I wore Q36.5 for the first time, I immediately realized that the product was something exceptional, something that I absolutely had to make available to my customers who are always looking for exclusive and technologically exceptional products. This was how the idea of the Q36.5 Concept Shop in shop was born. Designing the Concept Shop was the stimulus for a complete renovation of my store. It is a jewel to be discovered!”
If you are in the Zurich area, come visit our brand new Q36.5 Concept Shop in shop.
Scuderia Zurigo is a cycling club founded 4 years ago by Daniele Borghetti and a few other avid cyclists. The club now has more than 25 members. For the unveiling of the new Q36.5 Concept Shop in shop, the club met at the store before beginning a Saturday club ride.